What are the Steps to Creating an Effective QR Code Campaign?

Marketers are incorporating effective QR code campaigns and QR code advertisement into print ads, social media, billboards and bus shelters to save time and resources in their campaigns. QR codes are a hot commodity, all marketers should ensure they are using them correctly to derive customer engagement. According to a study, 45% of responders in the US said that they have engaged with a marketing related QR code in the three months leading up to the survey.

What is a QR code Campaign?

A QR code campaign is a marketing campaign that uses QR codes generated from a QR code generator to store additional marketing materials without having to print new pages for their flyers. To create effective and cost-effective QR code campaigns, marketers should closely follow the steps below:

Creating An Effective QR Code Campaign

01. Come up with ideas for your campaign.

The best way to create a good idea is to consider the existing QR code solutions that can be useful for your campaign. Alternatively, you can browse some successful QR code campaigns by other brands and improve them.

02. Transform your QR code design output

Once your idea is in place you can generate a QR code. You can revolutionize its design, because a well-designed QR code brings more scan impressions. Therefore if you upscale its design, it increases marketing results. 

You can revolutionize your QR code design output in the following ways:

• Ensure your QR code has a visually appealing look – you can do this by choosing the right color contrast and element blend.
• Ensure the QR code’s accuracy when scanning – you can do this by creating a QR code template that won’t disrupt your customer.
• Add a call to action tag – for you to get more scans, ensure your call to action tag is compelling enough. While making the call to action ensure that your target audience gets a hint about the QR code content.

03. Find the best and most professional QR code generator.

Running a successful QR code campaign requires you to partner with the best QR code generator online. You should always consider its value for your money and choose one that values your business growth. You can ensure a smooth QR code campaign the you do this.

Orderific has one of the best QR code generators. Try it now.

04. Fast Track your market penetration using a dynamic QR code tracking

Having a successful QR code campaign means you should track your marketing penetration using quick response codes- dynamic QR codes. This will help to measure your marketing success rate using QR code tracking measures.

The quantity of data you can track with your QR code campaign includes the number of scans made. You can also track the timeline of the scans made( days, weeks, months). The devices used in scanning(IOS, Android, or PC), and the location where the scans were made (Region, Country, and City) also play a vital role in tracking your QR code campaign. 

Tips for Effective QR Code Campaigns

0.1 Initiate with a great idea

Initiate an idea that ensures that scanning your code will benefit the user. The codes provide a fast and easy channel to your site quickly for customers to see more product information or even place an order. You can also offer a certain benefit to motivate the user to scan, for example, an exciting video, a coupon, or a guide in PDF format.

02. Prompt your customers to scan

Prompting your customers to scan works best when you have a short prompt, like “Scan and get a voucher!”  With such a prompt, customers will immediately know they have something by scanning the code. There chances of a customer scanning the QR code is higher if they are interested in a voucher.

03. Improve how your code looks

Don’t use designed QR Codes. The code appearance should match your branding and make your offer stand out.

04. Ensure readability

It will be a waste of time and resources if you greatly design a QR Code that cannot be scanned. The bottom line is that it is crucial to print the QR Code large enough. Based on the following factors you can decide if you need to print a larger size:

• Elaborate design and little color contrast 
• A large number of encoded, even more so in vCard or Plain Text QR Codes

By testing, you can only ensure that your code is perfectly readable, even for less powerful QR scanners. You can do extensive field testing using various smartphones and apps to ensure that every user can scan the code.

05. Optimize Content Usability

QR Codes are majorly scanned on mobile devicesor tablets. These devices have smaller screens and keyboards. Visitors to a mobile website want fast interaction or a short piece of information. That should be considered when designing your QR Code campaign.

For your customers to enjoy the content you offer them with the help of the code, the target website should be adapted to the conditions of mobile phones and allow easy mobile payments. Only so much content can be presented clearly on a smartphone screen. Additionally, due to the slower Internet connection and limited data plans, you must reduce the size of mobile content to the minimum.

06. Track Success with QR Code tracking

To learn how successfully your QR Code campaign is running, you have to find a way to measure the scans. It is possible to register each scan of a Dynamic QR Code. Therefore, you can track how often, when, where, and with what device your codes are scanned. From the tracking, you will have an important overview of the success of your campaign at all times.

Conclusion

As marketing domination continues to evolve, stepping up your marketing efforts with technology is the perfect move to boost your marketing results. You need the right creativity and implementation to succeed in your QR Code marketing campaigns. 

You can use QR codes for your next marketing campaign to boost the marketing results. QR Codes make more sense today than ever because every target consumer owns a smartphone and has access to fast mobile internet. With the best QR code generator, you can successfully realize your marketing results and boost them. From this, you will start envisioning a QR code-powered future for you and your business.