If you’re a coffee lover and want to open a coffee shop, but are worried that you lack the technical knowledge to do so, then this article should help.
Is Starting a Coffee Shop Right for You?
If done correctly, opening a coffee shop can be a highly successful endeavour. If you walk into any bustling specialty coffee shop, you will most likely find that it is packed with people sipping coffee, espresso, lattes, and teas while enjoying a choice of pastries and other tasty treats.
Therefore, if you love to be at the place as explained above, then starting a coffee shop is right for you!
However, opening a café isn’t always easy. There are many hurdles along the way, but some strategies can help you set up a perfect coffee shop.
How Much Does a Coffee Shop Cost?
A single coffee shop with seats typically costs between $80,000 and $300,000. Opening a coffee food truck or kiosk may cost as much as $300,000, depending on whether you include seats and a drive-thru. The lowest cost to open is closer to $60,000!.
Therefore, if you are considering opening a coffee shop, you need to have some savings or eligibility for a startup.
The coffee shop business isn’t always easy. There are so many steps which you need to go through to make sure your business is successful.
Here is the step-by-step guide to starting your coffee shop.
1.Define Your Vision
Even if your café isn’t open yet, you’ve probably got huge ideas for it.
Make a list of what you want to accomplish with your cafe and the environment you want to cultivate.
Collect images, menus, and design ideas to help you envision your café’s appearance, the cuisine it will offer, and the atmosphere you want to create for guests who enter through the door.
A clear picture of what you want to achieve will help you make the right decisions regarding the name, décor, cuisine, coffee, cups, and how you connect with customers.
Before you decide to open a café, you must study the industry extensively.
Research can tell you whether there is a demand for decent coffee shops in your region.
If you can compete with current companies and if you can finance operating a commercial company in your particular location.
Research your competitors and find out whether they’re franchises or independent coffee shops since independent businesses may be able to compete with huge chains but not with other independently owned businesses. Furthermore, research if other shops are using POS system or cash system. So, you can act accordingly.
3.Write a Coffee Shop Business Plan
It is suggested to propose a one-page pitch before delving into the more involved process of writing a standard, lengthy business plan.
You will be able to swiftly verify your company concept, obtain a solid understanding of who your market is, how you will reach them, and identify methods to distinguish yourself from other businesses in your industry.
4.Choose a Theme for your coffee shop
Your coffee house needs to stand out from your competitors.
Therefore you need a proper theme to make sure yours is distinctive from the others.
The theme can be based on a movie, something you like, a specific color or anything you can relate to. Just make sure to be creative.
5.Look for the Perfect Location
You must choose the ideal commercial space for your cafe, and a decent location may help guarantee that a consistent flow of foot traffic comes into your establishment.
Be careful to do a location study before beginning your search for suitable new venues.
Once you have found the ideal place, it is recommended that you get legal representation to assist with negotiations and ensure that all relevant paperwork and laws are complied with.
6.Get Start-up Loans or Arrange Your Funding
Starting a coffee business on a shoestring budget might be challenging. So, start looking into local loan possibilities if family financing is unavailable or you need more money than your family can supply.
Local governments can provide aid to small businesses through grants or loans. You can also check with your local bank, credit union, or an SBA-backed loan.
Remember that obtaining a bank loan will demonstrate that your company has already gained traction because they want to see whether you’re a real risk. So, if you haven’t started your firm yet, you may want to consider some of other methods of raising capital.
7.Make Sure you Have the Best Suppliers
A successful coffee shop relies on finding reputable coffee roaster.
Other than that, high quality coffee, milk, and bread are the most common supplies for new cafes.
In short, business owners will need everything from paper and porcelain cups of coffee to napkins and various coffee and tea accessories. Make a comprehensive list of all the materials you’ll need before you begin.
Getting down to the nitty-gritty can guarantee that you’re prepared for every situation, no matter how big or little. After that, you may start looking for suppliers that share your values and adhere to your company’s mission statement.
8.Focus on the Exterior
A coffee shop needs to have a floor layout that is both sturdy and inviting.
You want to provide enough room for consumers to form a queue, workers to keep the items they need within reach so they can get to them quickly, and you want a nice sitting place.
It will take some time to design a suitable floor plan, just as it will take some time to select a place.
9.Hire Efficient Staff
Your coffee house’s success depends on excellent customer service, so be careful when employing new employees.
Also, consider the degree of experience you’re looking for in a new employee. Consider your management style and whether or not you want to teach new staff or hunt for experienced baristas to fill your position.
When it comes to staff training, it’s important to teach them how to prepare the drinks properly and educate them on the many types of coffee and their distinct taste characteristics.
Customers may have questions regarding your coffee choices, and your employees should be prepared to provide them with information and ideas.
10.Permits and Licenses
Before you can begin selling to the general public, your new coffee business must get many licenses and licenses.
Check with your local government to see what licenses your company requires and how to get them since they vary from city to city and state to state.
Be aware that the permit approval process may take some time, so be prepared and allow plenty of time for the wait.
11.Order the Equipment and technology
Of course in a cafe one of the most important equiptments are the coffee machines. So make sure you get a high quality coffee machine that can create a variety of coffee types.
Shop online for the greatest deals, from comfortable seats to espresso machine!
In addition you need a POS system, accounting system and ideally automate some of the manual tasks in your business.
Nowadays you can automate taking order and payments with easy to use digital menus.
Clients simple scan a QR code on their table or somewhere on a call , scroll through the menu and place an order. The staff receives the order instantly and start preparing the coffee and other items for the client . They will send it to their table or have it ready for takeaway.
This type of automation which is free and easy to use from customers and staff, saves a lot of labour costs, time and money for the business owners.
12.Networking and Marketing Campaign
In the weeks and months preceding the launch of your café, you have the opportunity to begin cultivating your professional network. Social media is your word of mouth, so use it to develop a strong brand.
It is a good idea to promote your Coffee shop with QR Codes, people can scan them and go directly to your social media accounts. You can even give them coupons and offers with QR Codes.
You can try the QR Code Generator from Orderific to create free Qr Codes for your Coffee shop.
Also Don’t forget to register your Google Maps listing, and consider claiming your Tripadvisor page so that you can reply to customer reviews swiftly. Personalize, engage, and captivate your audience with your online marketing.
Shareable media such as photos, QR Codes and videos may help you achieve this goal. Encourage your consumers to like and follow your page so they may get notifications about new products, discounts, and other perks.
13.Grand Opening of Your Coffee Shop
Your opening day is important! Even if just few people show up, it’s critical that they spread the word about opening a new coffee shop in town.
Take advantage of the grand opening as an opportunity to spread the word about your business via “word-of-mouth” promotion.
In addition to increasing your company’s visibility, you’re also cultivating new connections within the local community.
Customers, suppliers, public officials—and even other businesses—can all be reached via the presentation of your company and its products or services.
14.Get Customer Feedback and Improve
A positive review for your coffee shop in the initial days is significant.
Therefore, it is necessary to provide an awesome service to ensure you get a good review.
This can boost up the ratings of your coffee place and drive more customers eventually.
15.Look for the Second Location to Expand
Business only grows when you think of expanding. If you want your coffee place to succeed, start working on the other branch.
Look for potential customers and target your audience.
Ultimately, there are many things to consider when opening a coffee shop. The cost is high with all the coffee machines, grinders and other machinery.
You also need to make sure you’re in an area that can support the number of people you need to buy your coffee. Find a good location for your coffee shop, survey the area and find out about parking and foot traffic.
If you are thinking to opening a coffee shop take advantage of many free resources Orderific offers, such as:
Free Coffee shop Website templates with online ordering
Free QR Code Generator for all your coupons , discounts and social media links.