As the pandemic wears on and the average age of restaurant goers getting younger and younger the undeniable trend of mobile ordering and delivery is predicted to go up according to Business Insider.
The restaurant industry has tripled in the past five years. In 2015, 66 million Americans ordered $8.7 billion of food delivery; in 2020 food delivery revenue surpassed $26 billion and 111 million users according to Hotel Tech Report.
As the trend of people working from home goes up people are getting tired of cooking their own meals. While cooking might have been a fun distraction in the beginning of the pandemic, remote work has sped up productivity and made people in general busier everywhere.
I don’t know about you but I feel busier than ever since the pandemic. The world’s rapidly changing tide has created the perfect storm for mobile ordering and payment.
Restaurants and food vendors who take advantage of mobile ordering and pay at the table software are bound to increase their sales.
Millennials are more likely to order food from their smart phones to avoid waiting in line. I know that when I get coffee early in the morning I always order from Starbucks on my mobil app rather then go into the shop that doesn’t have a mobil ordering option.
In my neighborhood there is a Starbucks and a cute boutique coffee house called Milburn Roasters right next to each other.
I’m sad to say that while I do want to support small businesses, when I’m in a rush I order from Starbucks.
I feel guilty as I sulk by the small business with my corporate coffee in hand, and I swear to myself that I’ll get my almond milk late from them on the weekend. When I’m not in a rush.
Even though I’m a mother who only works part-time, I’m still really busy! The people who are raising kids and working full time with long commutes are even busier. The last thing they have time to do is wait in line for an order.
All Successful Grab and Go Restaurants Utilize Line Busting (Mobile ordering)
There’s a new trend in Mobile Ordering that big companies like Starbucks are getting into. It’s called “Line Busting.”
This technique involves placing mobile orders ahead of ones from customers who order in the store. The people in line get pissed off waiting and are therefore encouraged to order on their mobile app next time.
Line busting isn’t only used to turn off old fashioned customers who still order in person. It’s used to make the ordering process more efficient.
It enables kitchens to start working on orders faster then they would be from servers taking orders at registers.
This, in turn, creates faster output and customer satisfaction for everybody. Except the people still waiting in line!
Can Your POS System Handle Line Busting?
If you want to get in on line busting then you need a good POS system that can handle it. Orderific is the most advanced POS system to date that can be utilized by small businesses. Starbucks has a similar software.
But it was developed in house and is maintained by numerous staff. That’s why big businesses were able to utilize line busting faster then small businesses. However as Mobile Ordering and Pay At The Table Software becomes more accessible to small business owners, they can take advantage of this game changing strategy.
Starbucks Mobile Ordering Statistics
Lets take a look at Starbucks statistics to get a sense of how the entire industry is moving. It’s leaning more towards mobile ordering and pay at the table software.
According to Geek Wire, ” As part of its fiscal second quarter earnings report, Starbucks said that mobile order transactions now make up 26% of total orders at U.S. company-operated retail stores. That’s up from 18% in the year-ago quarter. Mobile order sales have also doubled in China year-over-year.”
The CEO of Starbucks Kevin Johnson believes that putting money into personalizing their mobil ordering software will increase customer engagement.
Mobile Ordering has been lightly referred to as the, “Great Human Reconnection.” Which is proving to be true. Engagement through technology is rising and we all know that it will keep doing so.
Are You Prepared For the Future?
While it’s easy for big businesses like Starbucks to utilize POS ordering, QR menu codes and mobile pay technology, it isn’t as easy for small businesses.
But at Orderific we are championing small business owners. We believe that our easy to use and yet highly capable POS Ordering Software will seamlessly convert your restaurant into a smart restaurant.
Our staff is available 24/7 to provide training and support to you and your staff. If you would like to schedule a free demo click the link here.
We will also provide you with a free digital QR menu customized to you’re menu that you can use for the lifetime of you’re restaurant.